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Prepare products and assets for a transparent, circular economy

Digital Product Passport & Sustainability

The European Digital Product Passport is changing how product and asset information needs to be structured, shared and governed. Organizations will need reliable lifecycle data about materials, components, origin, usage, repairability, documentation, environmental impact and end-of-life options.

Purple Unity helps companies create the digital foundation for product passports and sustainability reporting by connecting product, asset, document, service, supply chain and lifecycle data into one structured and accessible context.

This enables organizations to prepare for upcoming regulation, improve transparency and unlock circular business models such as reuse, repair, refurbishment, sharing and remarketing.

Sustainability initiatives in data-driven asset management

Sustainability ambitions depend on lifecycle data that is often fragmented

The challenge

Product and asset data is usually spread across many systems, suppliers, documents and departments. Technical specifications may live in PLM or ERP, sustainability data in reports, certificates in document systems, service history in support tools and ownership or usage data in separate portals.

For a Digital Product Passport, this fragmented information needs to become reliable, traceable and accessible. Organizations need to know what data exists, where it comes from, who owns it, how it changes over time and which stakeholders are allowed to access it.

Without a connected lifecycle data foundation, product passport initiatives risk becoming manual, isolated compliance projects instead of a scalable capability for sustainability and circular value creation.

Product, component, material and sustainability data is spread across multiple systems
Certificates, declarations, manuals and compliance documents are difficult to connect to the right product or asset
Supply chain, service, repair and end-of-life information is often incomplete or hard to trace
Different stakeholders need different levels of access to product passport information
Sustainability reporting, circularity and compliance require structured and governed lifecycle data

What Purple Unity enables

One connected lifecycle context for product passport and sustainability data

Purple Unity connects product, asset, component, document, company, contact, service and lifecycle information into one structured environment. Existing ERP, PLM, PIM, CRM, service, document and sustainability systems can remain in place, while Purple Unity creates the digital layer that makes their information usable in context.

This creates a scalable foundation for Digital Product Passport initiatives, sustainability reporting, circular workflows and stakeholder transparency.

What Digital Product Passport & Sustainability context makes possible

When product, asset, component, document and lifecycle data are connected, organizations can move beyond compliance and create a foundation for transparency, circularity and new business value.

Purple Unity products help asset-driven organizations connect assets, data, people and processes across the full asset lifecycle.

See all products

Asset Data Manger

Manage asset information, configurations, documentation, media, status and history in one connected asset context.Learn more

Company & Contacts Manager

Manage companies, contacts, roles and relationships so every stakeholder is connected to the right asset context.Learn more

Contract Manager

Manage contracts, agreements and responsibilities in direct relation to assets, companies, contacts and activities.Learn more

Asset Sharing Engine

Make assets available for use, sharing or request by connecting availability, conditions, stakeholders and workflows.Learn more

Service & Support Engine

Manage service and support cases in relation to assets, contacts, documentation and history.Learn more

Auction Engine

Create auctions, define target audiences and manage bidding processes for asset remarketing and resaleLearn more

Start with the workshop playbook

Use the playbook to prepare your exploration: map your asset lifecycle, stakeholders, systems, collaboration challenges and opportunities for applied AI.

The foundation behind every capability

Purple Unity is built on a shared foundation that connects assets, information, people and systems across the asset lifecycle. This foundation helps organizations structure asset information, collaborate in context, control access, integrate with existing systems and create digital experiences for every stakeholder involved.

Purple Unity

Flexible information modeling

Structure asset information around your business, processes and relationships. Model assets, attributes, lifecycle stages, ownership, availability, documents and interactions in a way that fits your organization.

Document & media management

Keep documents, media and files connected to the right asset, process or collaboration context. Manage manuals, certificates, images, contracts, reports and other relevant information where it is actually used.

Search

Find asset information, documents, relationships, activities and historical context across Purple Unity. Help users quickly understand what exists, where it belongs and what has happened before.

Authorization

Give people access to the right information at the right moment. Control visibility and permissions based on roles, organizations, asset context, lifecycle stage or collaboration scenario

API & events

Connect Purple Unity with the systems that already support your business. Use APIs and events to exchange asset data, trigger workflows, synchronize information and keep digital processes aligned

AI enablement & MCP

Make asset information and business context available to AI agents in a controlled and reliable way. Enable AI-supported search, assistance, automation and decision support without losing governance over your data.

Custom front-ends

Create portals, apps and digital interfaces for customers, partners, employees or agents. Build experiences that match the needs of each user group while using the same shared asset context underneath.

Journaling and Analytics

Capture changes, events, actions and activity across the asset lifecycle. Turn this history into dashboards, reports and insights that improve visibility, collaboration and decision-making.