Give customers and partners direct access to the right asset information and services
Customer Portals
Purple Unity helps asset-driven organizations create customer portals that connect users to the assets, data, documents, services and workflows they need. Instead of sending customers to separate systems, emails or support channels, a portal brings relevant information and actions together in one secure digital environment.
Customers, dealers, suppliers, operators and service partners can access asset information, manage requests, view documentation, follow service processes and collaborate around the full asset lifecycle.
Customers need access, but information is fragmented
The challenge
Many organizations want to offer customers and partners better digital self-service. But the information needed for a useful portal is often spread across ERP, CRM, PLM, service systems, asset management systems, documents and internal teams.
As a result, customers cannot easily find the information they need, service teams receive avoidable questions, and partners depend on manual communication to get updates, documents or status information.
Customer portals often fail when they only expose isolated data. They become valuable when they connect users to the right asset context, services and workflows.
What Purple Unity enables
A customer portal connected to assets, services and customer context
Purple Unity enables customer and partner portals that bring together asset data, company and contact information, documents, services, workflows and integrations in one secure digital experience.
Personalized access to assets and services
Give customers, partners, dealers or suppliers access to the assets, documents, requests and services that are relevant to their role and relationship.
Digital self-service
Let users find information, submit requests, update details, download documents and follow service or support processes without depending on manual communication.
Connected customer and asset context
Combine company, contact, contract, service and asset data into one usable portal experience.
Role-based content and workflows
Show different information, actions and workflows based on user type, organization, role, contract, asset relation or lifecycle stage..
AI-assisted support
Use AI to help users find information, understand asset context and start the right action faster, always based on structured data and within authorization rules.
Integration with existing systems
Connect the portal with CRM, ERP, CIAM, service management, asset management, document management and other business systems.
Secure foundation capabilities
Build on Purple Unity Foundation capabilities such as authorization, search, media, documents, APIs, events and workflow integration.
Damen uses Purple Unity to connect complex vessel and asset data from different systems and make it available to authorized customers, partners, suppliers and employees.
Damen Shipyards
What customer portals make possible
Customer portals create a single digital environment where customers, partners and service teams can work with the same asset, service and relationship context. This improves self-service, reduces manual communication and creates a more professional customer experience.
Better digital self-service
Customers and partners can find information, access documents and start requests without depending on email or phone calls.
Faster service and support
Service teams work with better context because requests are connected to assets, companies, contacts and service history.
More relevant customer experiences
Users see content, assets, services and actions based on their role, organization, contract or asset relation.
Less manual communication
Status updates, documents, requests and follow-up actions are handled through structured portal flows instead of disconnected channels.
Stronger customer and partner collaboration
Customers, dealers, suppliers and service partners can collaborate around the same assets, processes and information.
Secure access to sensitive information
Access to assets, documents, services and workflows is controlled through roles, relationships and authorization rules.
Smarter support with AI
AI can help users find information, understand asset context and take the next step faster, within the same authorization and business rules.
Purple Unity products help asset-driven organizations connect assets, data, people and processes across the full asset lifecycle.
Asset Data Manger
Company & Contacts Manager
Contract Manager
Asset Sharing Engine
Service & Support Engine
Auction Engine
Start with the workshop playbook
Use the playbook to prepare your exploration: map your asset lifecycle, stakeholders, systems, collaboration challenges and opportunities for applied AI.
The foundation behind every capability
Purple Unity is built on a shared foundation that connects assets, information, people and systems across the asset lifecycle. This foundation helps organizations structure asset information, collaborate in context, control access, integrate with existing systems and create digital experiences for every stakeholder involved.
