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Auction Engine

Create a branded foundation for selling assets through controlled auction and sales flows.

The Auction Engine connects assets, listings, buyer groups, bids, offers and commercial rules in one structured auction context. It helps organizations sell returned, used or surplus assets through their own portals while staying in control of access, pricing and buyer engagement.

With support for open, closed and invite-only auctions, organizations can manage who can view, bid on or negotiate for specific assets. Built on Purple Unity Foundation capabilities such as search, authorization, media, documents and integrations, it creates the trusted auction context needed to protect margin, improve residual value and build stronger buyer relationships.

Overview of asset management features in AE platform

Open Auctions

Open Auctions: Transparent Bidding, Dynamic Strategy

Discover the thrill of Open Auctions at Purple Unity's Auction Engine, where every bid is visible, creating a transparent and competitive atmosphere. With our Max Bidding feature, bid efficiently and let the system work for you. Experience heightened excitement with the Sliding Window feature, bringing a dynamic edge to the auction's final moments. Join our Open Auctions for a seamless, engaging, and strategic bidding journey!

Closed Auctions

Closed Auctions: Discrete Bidding, Controlled Precision

Experience the sophistication of Closed Auctions at Purple Unity's Auction Engine, where bids remain confidential for a discreet and strategic experience. Perfect for those who value privacy, this format offers a controlled, precise bidding environment. Embrace the exclusivity and focused competition of Closed Auctions for a meticulously private bidding journey.

Business benefits

Create more value from assets ready for resale

The Auction Engine helps organizations turn available assets into structured remarketing opportunities. By combining asset information, documentation, bidding and commercial context, teams can create more transparent sales processes and unlock higher residual value.

Automatic Bidding

Efficient Auction Participation with Max Bidding

Max Bidding allows customers to set their maximum price for auctions, enabling the system to automatically bid up to this limit. Ideal for open, running auctions, this feature simplifies participation by automatically placing incremental bids on the user's behalf. The process continues until the max price is reached, ensuring competitive bidding with minimal effort. Max Bids activate based on auction conditions, offering a streamlined and effective way to engage in the bidding process.

Automatic Auction - Lot extension

Sliding Window Feature for Dynamic Auction Bidding

The Sliding Window feature in Online Open Auctions introduces a dynamic element to the final moments of bidding. It activates a set period before a lot's scheduled end, allowing late bids to extend the auction duration. This strategic component, not available in Closed Auctions, enhances the bidding experience by keeping auctions competitive and lively right until the end. It's a game-changer for both bidders and auctioneers, adding excitement and unpredictability to the auction process.

Create custom remarketing experiences

Build your own remarketing solution on Purple Unity

Purple Unity gives you the foundation to create tailored digital solutions for asset remarketing. Use the Auction Engine together with shared asset context, documentation, commercial data and custom front-ends to build the experience that fits your business.

Support online showrooms, buy-now flows, open or closed bidding, partner-specific sales environments and personal “My Page” experiences for buyers, sellers or dealers.

Purple Unity products help asset-driven organizations connect assets, data, people and processes across the full asset lifecycle.

See all products

Asset Data Manger

Manage asset information, configurations, documentation, media, status and history in one connected asset context.Learn more

Company & Contacts Manager

Manage companies, contacts, roles and relationships so every stakeholder is connected to the right asset context.Learn more

Contract Manager

Manage contracts, agreements and responsibilities in direct relation to assets, companies, contacts and activities.Learn more

Asset Sharing Engine

Make assets available for use, sharing or request by connecting availability, conditions, stakeholders and workflows.Learn more

Service & Support Engine

Manage service and support cases in relation to assets, contacts, documentation and history.Learn more

Auction Engine

Create auctions, define target audiences and manage bidding processes for asset remarketing and resaleLearn more

The foundation behind every capability

Purple Unity is built on a shared foundation that connects assets, information, people and systems across the asset lifecycle. This foundation helps organizations structure asset information, collaborate in context, control access, integrate with existing systems and create digital experiences for every stakeholder involved.

Purple Unity

Flexible information modeling

Structure asset information around your business, processes and relationships. Model assets, attributes, lifecycle stages, ownership, availability, documents and interactions in a way that fits your organization.

Document & media management

Keep documents, media and files connected to the right asset, process or collaboration context. Manage manuals, certificates, images, contracts, reports and other relevant information where it is actually used.

Search

Find asset information, documents, relationships, activities and historical context across Purple Unity. Help users quickly understand what exists, where it belongs and what has happened before.

Authorization

Give people access to the right information at the right moment. Control visibility and permissions based on roles, organizations, asset context, lifecycle stage or collaboration scenario

API & events

Connect Purple Unity with the systems that already support your business. Use APIs and events to exchange asset data, trigger workflows, synchronize information and keep digital processes aligned

AI enablement & MCP

Make asset information and business context available to AI agents in a controlled and reliable way. Enable AI-supported search, assistance, automation and decision support without losing governance over your data.

Custom front-ends

Create portals, apps and digital interfaces for customers, partners, employees or agents. Build experiences that match the needs of each user group while using the same shared asset context underneath.

Journaling and Analytics

Capture changes, events, actions and activity across the asset lifecycle. Turn this history into dashboards, reports and insights that improve visibility, collaboration and decision-making.

Start with the workshop playbook

Use the playbook to prepare your exploration: map your asset lifecycle, stakeholders, systems, collaboration challenges and opportunities for applied AI.