The Powerful Asset Data Collaboration Platform
Charting New Waters with Purple Unity
Discover Purple Unity, a comprehensive solution to the complex challenges of maritime asset data management. Our platform supports the entire lifecycle of an asset, streamlining data integration and enhancing collaboration across various systems and stakeholders. It offers a holistic view of asset data, ensuring comprehensive service and support for all case types, while facilitating asset sharing and remarketing strategies.
We build go-to-market solutions for maritime operations
Purple Unity is a SaaS platform in the maritime sector, designed to streamline operations and foster collaboration among internal and external stakeholders. By facilitating the seamless sharing of asset data, from (sub)asset data to maintenance instructions, the platform ensures all necessary information is readily accessible, promoting transparency and enabling informed decision-making.
Optimizing the Maritime Asset Lifecycle
The Purple Unity platform supports the entire lifecycle of assets within the maritime sector, encompassing a broad spectrum of functionalities tailored for various stages, from the moment an asset is configured until the remarketing. The platform allows stakeholders to configure initial asset specifications, manage procurement, facilitate inquiries and services, and ultimately enable the remarketing of assets. This extensive support system simplifies complex lifecycle stages, ensuring that every phase is managed efficiently.
ASSET SHARING
Purple unity's capabilities at Nauticworx
Nauticworx is a pioneering platform in the maritime industry, facilitating enhanced connectivity and operations for charterers, brokers, and fleet owners. It serves as a comprehensive hub where they can effortlessly connect, facilitating quick and efficient matching of vessels with relevant projects or demands. Purple Unity's role is pivotal in ensuring this platform remains robust and dynamic, optimizing the matching engine and enhancing user interactions.
Centralized Data Management Platform
Asset & Job Specific Data Modeling
Enhanced Communications for Stakeholder Interaction
Selective Asset Sharing Capabilities
Flexible Data Management for Diverse Asset Types
Secure Documentation Repository
Regulatory Compliance
Asset Sharing Engine: Spot. Click. Match.
Both the Asset Data Manager and Asset Sharing Engine of Purple Unity revolutionize asset data utilization on the Nauticworx platform. By harnessing comprehensive asset data stored within Purple Unity, the Asset Sharing Engine enables selective sharing of information about specific vessels for specific jobs. This functionality is integral to maintaining high security and adhering to business logic, ensuring that only relevant information is disclosed.
From Asset to Advertisement
The diversity of an asset within the Nauticworx platform is exemplified by its advertisement functionality, which allows users full control over the creation and placement of highly targeted, user-curated ads. Thanks to its integration with Purple Unity's capability asset data manager, the platform treats advertisements as virtual assets that become visible dynamically when a vessel is identified by a searcher. This underscores the diversity and adaptability of what an asset can encompass on this platform.
ASSET SELFSERVICE
Purple unity's capabilities at Damen Shipyards
Damen Shipyards, a recognized leader in shipbuilding, has adopted the Purple Unity platform to enhance asset data management across its operations, thus creating an ecosystem where collaboration is effortlessly facilitated. This implementation ensures complete asset data insight, efficient case management, and seamless communication.
Centralized Data Management Platform
Asset specific Data Modeling
Asset Maintenance and Support
Cross-departmental Collaboration
Real-time Asset Tracking
Asset Relations
Documentation Repository
Regulatory Compliance
A Branded Self-Service Portal with a Customized Front-End
At Damen Shipyards, we use Purple Unity as the backbone for our custom front-end solutions, allowing us to create branded self-service portals tailored to the specific needs of our clients. This approach integrates essential business functionalities with our comprehensive data infrastructure, providing a seamless and personalized user experience that aligns with the Damen brand identity.
Adaptive Case Management with Customizable Data Structures
Purple Unity’s flexible data model enables Damen Shipyards its employees and customers to manage a diverse range of queries, from service requests to warranty claims. As all requests are consolidated within Purple Unity, they are simultaneously displayed in the My Damen portal, fostering a cohesive approach that benefits both internal teams and external partners.
Seamless system integration
For Damen Shipyards, managing vast amount of (sub)asset data across multiple systems was a significant challenge. Purple Unity's asset data manager has revolutionised this by serving as a unifying layer that integrates diverse systems such as IBM Maximo, Salesforce, CRM, ERP and SAP. It allows for a seamless flow of information, eliminating data silos and providing a comprehensive overview of all asset-related data within the My Damen portal.
Innovate Your Operations with Advanced Software Solutions
Navigate the complexities of asset data management, remarketing, and service with our tailored solutions - designed to streamline maritime operations, optimize costs, and enhance commercial performance.
